It Will Soon be Even Easier for Americans to Visit Sweden

New York, NY,  November, 2016 – In 2015, the year that Stockholm Arlanda Airport was selected as one of the top 10 airports in the world, the U.S. extended pre-immigration clearance negotiations to Sweden. The agreement to introduce U.S. border control at Stockholm Arlanda Airport was signed on Nov. 4 by U.S. and Swedish officials, and after the completion of internal procedures between the two countries, processing facilities for U.S. Customs and Border Protection Preclearance will be built at the airport.


 “For Sweden, already ranked as having one of the top 10 airports in the world, the possibility of  simplified passport control is even better news for American visitors,” said Visit Sweden’s United States CEO Jenny Kaiser. “More and more U.S. travelers are looking to Sweden and Scandinavia as offering them something different to traditional European destinations. They are searching for authentic travel where they can experience the local way of life, the people and their customs, while also being close to nature. Expedited security procedures during entry and departure will make their overall experience in Sweden even more positive,” continued Jenny Kaiser.

Visit Sweden continues to concentrate on the United States market, promoting the Swedish way of life, and the easy access to Sweden’s natural environment through its unique Right of Public Access law, which allows all to roam freely in the countryside. Stockholm, a progressive city and the capital of Scandinavia, continues to be a gateway for the global traveler looking for international culture, design, shopping, and dining experiences. Regional destinations such as Sweden’s seafood capital Gothenburg, the West Coast archipelago, and Swedish Lapland—Sweden’s northernmost destination with its world famous Northern Lights, Midnight Sun, and unique natural environment—are attracting more and more visitors and are all easily reached by plane or train from Stockholm.

“Sweden has never been easier or cheaper to get to,” continued Jenny Kaiser. “Both Scandinavian Airlines and Norwegian Airlines continue to focus their attention on the United States offering new direct routes and increased frequencies from New York, Los Angeles, Miami and Boston to Stockholm and other cities. And with a continued strong dollar and the option to shop duty-free, you get a lot for your money when you travel to Sweden,” said Kaiser.

In 2015, over 532,000 overnight stays by U.S. visitors in Sweden were recorded, which is an increase of 6% from the previous year. It is anticipated that 2016 will see a similar result, with further increases in years to come, especially with the implementation of innovative approaches aimed at attracting more Americans to Sweden as a preferred tourist destination.

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