MICE Russia completely sold out

The first edition of MICE Russia, to be held 21st September 2004 at Ararat Park Hyatt, Moscow, has not only completely sold out two months prior to the event but there is a waiting list for participation.  An impressive list of players from the business travel industry will convene in Moscow for the event as demand soars above all expectations, highlighting the tremendous potential of the Russian MICE market.

The leading names in the industry are eager to capitalize on this rapidly growing sector of the market with key players such as Emirates – Arabian Adventures, Finnish Tourist Board, Fraport AG – Airport Conference Center, Hyatt International Hotels & Resorts, Karlson Tourism, Kuoni Travel Destination Management, Hilton Scandic, Meridien Resorts Ltd, Marriott, Rendezvous Italiano/Augustea Srl, St Bernardin – Adriatic Resort & Convention Center, Starwood Hotels & Resorts, Switzerland Tourism and VisitBritain confirming their participation.

Alla Zunk of VisitBritain, is looking forward to a fruitful event. She says, “VisitBritain has announced Russia as one of its emerging markets with a growing potential in terms of travel.”  She adds, “We hope MICE Russia will inspire key decision-makers and buyers from business travel agencies and major corporations from Russia to look again and rediscover the diversity of all that Britain offers business.”

The event aims to provide international MICE suppliers’ access to the top buyers from all regions of Russia and to open the doors to the expanding MICE market. Alongside the workshop, an exciting line up of educational seminars has also been confirmed.

Zeljka Tomljenovic, Project Manager, is delighted by the interest that companies have shown in the Russian MICE market. She says “We have had countless enquiries and a huge response from companies keen to find a gateway into the Russian business travel market. There is a real buzz surrounding MICE Russia and I believe that the first edition of this event will prove to be dynamic and informative.”

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