Philippines Regains Japanese Tourists Confidence

“The country has regained the confidence of the Japanese market with a 24.6 percent growth rate in the first semester tourist arrivals. The increase contributed 16.2 percent of the 1,140,517 total arrivals.

The tourism statistics office data showed that the Japanese market bounce back in the first semester of 2004 as indicated in the 184,223 arrival figure against the 147,884 of the same period last year. It continued to be the second biggest source of tourist arrivals.

For three consecutive years, the market have negative growth rate because of Japan’s travel warnings to their nationals not to visit the Philippines due to terrorism threat.

Tourism Secretary Roberto Pagdanganan said, The DOT is batting to attract 380,000 tourists from Japan by year-end and that we are moving to develop more tourism products to sustain the Japanese interest in the country.

To reach the targeted volume, the DOT is increasing the exposure of Philippine tour packages in Japanese in the brochures of major tour wholesalers.

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