What's Been Happening in Peru

Ancash: 40 archaeological sites discovered in Chacas:
An Italian research team discovered archaeoloical remains at an altitude of over 4,000 meters, in the Chacas Valley, in Ancash. The remains of the buildings date back to the 8th century B.C. and reveal that were part of a very important culture that was a link between the Eastern Andes and the Coast.
The investigations, which specialists from the University of Bologna began in the area six years ago, have resulted in the find of more than 40 archaeological sites spread out over a 20-kilometer area. The group of sites includes one very large city and a very old ceremonial center, contemporary of Chavin, with numerous stone sculptures.

Specialists are proposing to design tourism circuits so that travelers may visit these archaeological sites, crossing through the varied scenery of the Peruvian Andes. The snow-capped Cordillera Blanca holds hundreds of archaeological remains that have yet to be studied.

Baños del Inca tourism complex in Cajamarca to undergo improvements

A work team has been established to develop and upgrade the Inca Baths tourist complex as the first flagship of thermal spring centers in Peru and Latin America. This team is made up of government representatives from the central, regional and local levels as well as the private business sectors. One of the work team’s first agreements was to create a financial fund with the participation of the regional government and Prodelca, which will contribute US$150,000.

The development of the Baños del Inca tourism complex is just the first step in a project to convert the district into a Thermal Springs Village to be well-known in Peru and worldwide for its cultural riches, the benefits of its thermal waters and the beauty of its scenery.

Peru – Brazil integrationAt the end of this year, the governments of Peru and Brazil are to eliminate the requirement of passports between both countries as a sign of full integration which will have positive effects on tourism and trade. Both governments will also grant the necessary facilities to permit reduced air fares.

Competition and a greater offer will allow airlines to lower air fares between Peru and Brazil, according to Peru’s minister of Foreign Trade and Tourism, Raul Diez-Canseco.
Brazil’s minister of Tourism, Walfrido dos Mares Guia, said that the policies for integration between Peru and Brazil include the increase in the flow of tourists from Sao Paulo to Cusco via direct daily flights.

Tacna airport granted certificationThe General Civil Aeronautics Office granted Tacna’s Carlos Ciriani San Rosa international airport the certification for achieving high operations levels equal to international standards. The Tacna air terminal has modern infrastructure that allows it to provide the proposer services to passengers arriving in that city.

Publicity campaign launched in USA
PromPeru launched its promotional campaign Destination Peru in the United States. Under the theme “Pack your Six Senses: Come to Peru”, the campaign will reach 35 million potential travelers through advertising on public television, regional television, daily newspapers, specialized magazines, direct mailing and Internet.

Lodging for travelers in archaeological zonesPeople who live in the areas surrounding archaeological monuments will become the promoters of their own ancient history. The plan “Formation of Tourism Lodging in Peru’s Archaeological Zones” is to be developed with the residents of the areas neighboring the archaeological complex of Chavin (Ancash), Caral (Lima), Choquequirao (Cusco) and Kuelap (Amazonas). The idea is that the inhabitants of the area who work in the tourism business and who have some form of logdging available, can improve the standards and conditions of these services and thus become strategic allies in rural tourism development and the real beneficiaries of this business.

Spanish overland transport company begins operations in Peru
Beginning in October, the Spanish ALSA Group is to launch its service of international overland transport of passengers from Peru to countries in the Southern Cone of the continent. This leading consortium operates throughout Europe and also in China and Russia. This year, it has started its South America operations in Chile, Argentina, Uruguay, and now in October, in Peru.
The operations and commercialization of the international service that will link Peru with the Southern Cone countries will be led by the company Caracol Sudamérica en Bus and its authorized agents in Peru and the Andean Community.

Business improvements for hotels geared to business executives
The hotel business focused on the business executive niche has recovered throughout this year, according to Maritza Montero, Sales and Marketing Director at the JW Marriott Hotel in Lima. Ms. Montero said that JW Marriott had succeeded in passing its goal of an average 66% occupancy fixed for this year, by attaining an average occupancy rate of over 70% in August.

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