Over 40 million international tourists choose their destination largely because of a film shot in that particular country. New Zealand has seen an unprecedented increase in the flow of fans and tourists to the country since filming wrapped on the The Hobbit Trilogy, with more tourists than ever before citing the popular films as an influencing factor when choosing New Zealand as a holiday destination.


“Set-jetting” – holidaying in countries and locations where films are shot – is not a new phenomenon. Jaws inspired a generation of movie fans to visit Martha’s Vineyard in Massachusetts in 1975 and even Albuquerque, New Mexico, has seen a flood of visitors since Breaking Bad hit TV screens around the world. Around 40 million international tourists chose their destination in 2012 largely because they saw a film shot in the country, according to research by Tourism Competitive Intelligence. But rarely has a country seen as significant a boost to its tourism thanks to a movie brand. Dubbed the “real Middle-earth,” New Zealand has seen a significant growth in tourism thanks to Bilbo Baggins and friends. For the period July 2013 to June 2014, 13 per cent of international holiday visitors said that The Hobbit Trilogy movies were a factor in influencing their initial interest in New Zealand.

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The snow has begun to fall all across Canada and with all this snow comes all sorts of fun! Don’t let your kids spend the winter indoors, get them outside and active, and get them to try skiing and snowboarding with the Grade 4 & 5 SnowPass.

Your kids have never skied or snowboarded before? No problem! With all the fresh snow on the ground it’s the perfect time to get them started. And the Canadian Ski Council has everything you need to make it easy and affordable for them to learn. Just pick up a Grade 4 & 5 SnowPass for your child and receive three free lift tickets at each participating ski area. With over 150 locations across Canada to choose from, there are hundreds of opportunities for your kids to ski and snowboard this winter!


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Dubai is one of the few cities in the world that has undergone such a rapid transformation – from a humble beginning as a pearl-diving centre – to one of the fastest growing cities on earth. Home to just over 2 million people from more than 200 nationalities, Dubai is one of the most cosmopolitan cities in the world. Constantly on the move, Dubai is an exciting hub where something new and different happens every so often, providing greater facilities and comfort for its residents and visitors.



New Royal Atlantis Resort construction approved

Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, has given the go-ahead for the construction of the new Royal Atlantis Resort next to the existing Atlantis, The Palmresort on Palm Jumeirah, as well as a number of other major projects over the coming three years. The Royal Atlantis Resort will consist of 800 rooms, suites and 250 hotel apartments.

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Noted author, writer, northern Ontario historian, Haliburton Village resident and Order of Canada member, Michael Barnes will be at the Champlain Shores site on Sunday August 22, at 1:00 p.m. to talk about the history of the area, and sign his book The Essential Haliburton-Discover Highland Ontario. Copies of his most recent book Wolves and Haliburton Forest will be available.

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