Tourism in Hawaii surges

HAWAII tourism got off to an excellent start this year, a Hawaii tourism official said. In a letter sent to tourism executives, John Monahan, president of the Hawaii Visitors & Convention Bureau, claimed that Hawaii had a record 1.1 million domestic visitors, surpassing 2003 levels by nearly 7 percent.

During the first quarter, Hawaii leads the US in revenue per available room (revpar) with hotel occupancy at 81.1 percent.  A 4.5 percent increase in total air seats, driven by the 14 percent rise in air seats from the U.S. mainland.
Total air seats is also up 4.5 percent, said to be due to the recent 14 percent rise in air seats from the US mainland.

Monahan expressed his gratitude to tourism executives for “a record first quarter for the Hawaii visitor industry.”  He also called upon executives to “continue to work together to make the rest of 2004 a resounding success.”

Helping boost promotion for Hawaii were Camile Velasco and Jasmine Trias, who made it to the finals of the hugely popular show “American Idol”  Flower-wearing Trias, who finished third and is known for her sunny style trademark, said it was her mission “to bring Hawaii to the rest of the world.”

Promotions for Hawaii is also likely to get another boost, as television shows “North Shore” and “Oahu” are scheduled to begin airing this summer.

eTN Headquarter
author: Nelson Alcantara

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