Dubai to host high-attracting events
Dubai’S rapidly-expanding MICE infrastructure, aggressive marketing and promotional initiatives by the Department of Tourism and Commerce Marketing (DTCM) and Dubai Convention Bureau (DCB) and the unfaltering global interest have resulted in the emirate being chosen for hosting 12 high-profile international conventions and three regional gatherings this year.
On the concluding day of the three-day IMEX-2004 in which Dubai had a 250 square meters stand featuring 53 co-participants and 32 booths, the DCB Manager, Mr. Awadh Al Seghayer, and DTCM Manager Overseas Promotions, Mr. Khalifa Ali Buamaim, said the concerted efforts towards promoting Dubai as an ideal year-round destination for business and leisure have started paying off with up to 15 major conventions coming to Dubai in 2004 alone. Dubai is confident about bagging another eight conventions.
These gatherings are expected to attract between 15,000 and 20,000 high spending visitors.
The DTCM Director Operations and Marketing, Mr. Mohammed Khamis bin Hareb, said: “The unceasing interest and confidence posed by the global MICE industry in Dubai reflects our hard work and commitment and the success of the inspirational public-private sector partnership to bring more laurels.”
He said Dubai has benefited from its strong participation in the worldwide incentive travel, meeting and events show in Frankfurt for the second consecutive year.
During the three-day run of the influential show, Dubai stand remained the cynosure of all eyes and played a host to a steady stream of trade visitors and hosted-buyers.
Underscoring the importance of participation in IMEX, Mr. Al Seghayer said: “We noticed strong difference in this year’s IMEX compared with the last year’s edition. In 2003, DCB received mostly enquiries. This year, we confirmed serious business, almost 60 percent new.”
He added: “Without doubt IMEX-2004 was a great show for the Dubai Convention Centre. Busy schedules throughout the entire run of the show reflected the strong interest in Dubai as a leading destination for conventions and meetings. Only a little lack of knowledge about the Dubai was experienced from the US market.”
The DTCM delegation to the IMEX-2004 included Mr. Saleh Al Geziry, DTCM Executive Overseas Promotions, and Mr. Eyad Ali Abdul Rahman, DTCM Manager Media Relations. The DTCM’s Germany Representation Office headed by its Director, Mara Kaselitz, also played its crucial role in ensuring success at the show.
The second edition of IMEX at Messe Frankfurt was 25 percent bigger then the last year with 2,500 exhibitors representing over 130 countries and 2,750 hosted buyers from 40 world markets. This year’s total contracted exhibition space is more than 11,000 square meters.
The show witnessed the participation of 10 new European Union (EU) members. Dubai was among the destinations that have significantly increased their stand size to tap the growing influence of the show as the most preferred meeting venue for the MICE industry.
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