The Spring 2004 launch of The Korea National Tourism Organization’s Worldwide H2 (High Impact-High Profile) marketing campaign has already impacted Korea’s tourism industry with dramatic results. “This is a banner year for Korea with our August 2004 R.O.K.IN` THE BOAT event launching the high-profile Golf and Fish Korea customized travel package through JP Cone,, Read More

Many may not be aware; the Democratic Peoples Republic of Korea (DPRK) has welcomed tourists for many years, albeit the activity received minimal publicity. According to Neil Plimmer, the PATA DPR Korea Task Force chairman, the country offers intriguing holidays, rich in unique experience and a safe environment. He believes North Korea can achieve, Read More

With SARS behind, the Pacific Asia Travel Association (PATA) triumphantly gathers in Jeju Island, Korea this week from April 18- 22 for its 53rd Annual Conference. Recognizing the various challenges that the industry has had to deal with in recent months, PATA’s theme for this year’s conference aptly states, “Tourism is everybody’s business.” In explaining the, Read More